Notes on e-commerce data, AI, and making faster decisions.
Practical thinking on cutting through dashboard noise — written by the team building the tools to do it.
Why Last-Click Attribution Is Quietly Costing You Ad Budget
Most brands are still optimizing toward the wrong channel. Here's how multi-touch attribution changes the budget conversation — and what we saw when we modeled it across 50+ brands.
Read the full postThe Hidden Cost of Running Ads on Out-of-Stock SKUs
A look at how disconnected ad and inventory systems quietly burn budget — and what a connected view actually catches.
What an AI Anomaly Alert Actually Catches Before You Do
Real examples of the kind of dips and spikes that get buried in a weekly report — and surfaced same-day instead.
Multi-Touch vs. Last-Click: A Plain-English Breakdown
No jargon, just a clear walkthrough of why these two models can tell completely different stories about the same sale.
Introducing Portfolio Dashboards for Multi-Brand Teams
A new view built for teams running more than one storefront — see every brand and channel without switching logins.
Quick-Commerce Is Changing How Fast You Need to React
10-minute delivery windows mean stock decisions can't wait for a weekly sync. Here's what that means for your data stack.
Why We Built HKdatageeks Around Decisions, Not Dashboards
The thinking behind our core product philosophy — and why we think most analytics tools are solving the wrong problem.
See these ideas at work in your own data.
Book a demo and we'll show you what HKdatageeks surfaces from your own channels in the first 20 minutes.