The HKdatageeks Blog
Notes on e-commerce data, AI, and making faster decisions.
Practical thinking on cutting through dashboard noise — written by the team building the tools to do it.
Featured · AI & Insights
Why Last-Click Attribution Is Quietly Costing You Ad Budget
Most brands are still optimizing toward the wrong channel. Here's how multi-touch attribution changes the budget conversation — and what we saw when we modeled it across 50+ brands.
Read the full postGet started
See these ideas at work in your own data.
Book a demo and we'll show you what HKdatageeks surfaces from your own channels in the first 20 minutes.