The multi-brand problem

If you run a single storefront, switching between Shopify, Amazon, and Meta dashboards is annoying but manageable. If you run a portfolio — three, five, ten brands, each with its own Shopify store, its own Amazon listings, its own ad accounts — that same workflow multiplies into dozens of logins, and "checking performance" turns into half a day of tab-switching before anyone gets to an actual decision.

We heard this constantly from agencies and multi-brand operators: the tooling that exists is built around managing one brand well, not managing several brands at once without losing the forest for the trees.

What's new

Portfolio Dashboards give multi-brand teams a single view across every brand they manage, while still letting you drill into any one brand's detail when you need to.

One login, every brand

Switch between brands in your portfolio from a single dropdown — no separate logins, no separate tabs.

Roll-up performance view

See combined revenue, ROAS, and order volume across the whole portfolio, alongside each brand's individual numbers.

Portfolio-wide alerts

AI anomaly alerts now flag issues across every brand you manage, so nothing gets missed just because it's not the brand you happened to be looking at.

Role-based access

Give team members or clients visibility into specific brands only, without exposing the full portfolio's data.

Managing five brands shouldn't feel five times harder than managing one.

Who this is built for

Portfolio Dashboards are aimed at three kinds of teams we kept hearing from:

  • Multi-brand D2C operators running several storefronts under one company, often sharing a warehouse or supply chain.
  • Agencies managing e-commerce performance for multiple clients and needing a fast way to triage which account needs attention today.
  • Holding companies and portfolio investors who need a consolidated view across acquired or invested brands without asking each brand to change its existing tools.
Why this matters operationally

The real cost of managing brands in isolation isn't the time spent switching tabs — it's the cross-brand pattern you miss because no single dashboard was ever built to show it to you.

Availability

Portfolio Dashboards are available now as part of our Enterprise plan, built for multi-brand portfolios and teams with custom integration needs. If you're currently juggling more than one brand across separate logins, this is built for exactly that problem.

Product Updates Multi-Brand Dashboards